California Home Fitness
Type of Production: TV Commercial
Producer: Ian Dillon
California Home Fitness needed many TV commercials for the various sales events they have throughout the year. We came up with the idea of creating them modularly so we could shoot everything in one day but have the pieces we needed to create many ads. The client was so happy the final product we now do a new set of commercials for them every year.
Ian Dillon is the founder of Playroom Creative, a video production company located in Huntington Beach, California. He has twenty-five years experience working as a producer, director, camera operator, editor, and graphics animator for clients of all sizes. His work history has given him the flexibility to take part in and master all aspects of the production process, a trait which makes him unique. Ian has full knowledge of video as it relates to the web including leveraging content for SEO and video specifications for social media, a must in this internet driven age of advertising. He is comfortable leading the creative team and working under strict deadlines and tight budgets. He has the ability to organize and oversee large scale productions.