Type of Production: Infomercial Production
Producer: Ian Dillon
We love working for California Home Fitness because they love everything we create. We did this infomercial production with an amazing on-camera host. This was another amazing Costa Mesa video production service we accomplished with flying colors. When creating an infomercial, it is important to analyze the client’s goals beforehand. Once the goal is clear, Playroom Creative will determine what type of infomercial is needed. This includes, whether the infomercial should be scripted completely, testimonial style, or a combination of both. We will also determine the length and number of videos needed based on where the client plans on presenting the video. For instance, if the video is going to be shown on their website, we might suggest having several short videos covering different topics. If the video will be presented on television, we will need to determine what geographic areas it will be shown and make sure to adhere to the specific networks’ guidelines when it comes to length and proper screen formatting. There is a lot that goes into planning a successful infomercial campaign. Call Playroom Creative today for a free creative analysis and let us take your vision to the next level.
Ian Dillon is the founder of Playroom Creative, a video production company located in Huntington Beach, California. He has twenty-five years experience working as a producer, director, camera operator, editor, and graphics animator for clients of all sizes. His work history has given him the flexibility to master all aspects of the production process, a trait which makes him unique. Ian has full knowledge of video as it relates to the web including leveraging content for SEO and video specifications for social media, a must in this internet driven age of advertising. He is adept at leading a creative team and working under strict deadlines and tight budgets. He has the ability to organize and oversee large scale productions.
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